RETAIL BRAND DEVELOPMENT

Wüfers Cookie Club

Building a brand from scratch is always exciting – especially when you get to work with doggos! Wüfers Cookie Club was a new dog treat subscription program from the creators of Bosco and Roxy’s Dog Treats. The project started from the ground up started with name generation, logo development and packaging design. Then a messaging strategy was devised to overcome the perception that these gourmet dog treats are merely an impulse-buy. The approach? Create a constant demand for the cookies by showing how every moment is treatable. Especially to us dog-lovers. To tell this story, a brand video was created to generate excitement over the product, and a brand new e-commerce site to complete the transaction. In addition, a pilot run was done in the Ottawa and Kitchener-Waterloo regions which produced great results and data that allowed us to fine-tune and tailor the program to suit the demads of the market.

TOP LEVEL CREATIVE

15-SECOND PRE-ROLL VIDEO EDITS

UNIVERSITY OF GUELPH | EY CANADA | THE COMMONWELL MUTUAL INSURANCE GROUP | LIBRO CREDIT UNION | DOCTORS WITHOUT BORDERS (MSF CANADA) | SYLVANIA LED | SYLVANIA SILVERSTAR