MESSAGING CAMPAIGN
The Commonwell Mutual Insurance Group
Four years after it’s formation, The Commonwell needed to refocus it’s messaging beyond simple brand awareness. They now had to say something unique in the market place. We decided to help them tap into that universal feeling of dread people feel when faced with catastrophe – “I have insurance. But will it cover this?.” Enter Insurance IQ – through a series of TV, radio, print, and digital creative – The Commonwell will be the champion of educating the insurance consumer. So everyone knows what coverage they need and have, because a disastrous event is no time to find out your not.
Meet Cathy
Meet Deb
Meet Franco
Meet Fred
TOP LEVEL CREATIVE
RADIO APPLICATIONS
ONLINE APPLICATIONS
Animated Ad - General Insurance IQ
Animated Ad - Commercial Insurance IQ
Social Media: Franco
Social Media: Cathy
Social Media: Deb
Social Media: Fred
PRINT APPLICATIONS
