BRAND ALIGNMENT AND COMMUNICATIONS STRATEGY

Doctors Without Borders (MSF Canada)

MSF Canada needed help aligning all of their communications materials after the release of the new international brand guide that came out of Brussels. Working with the Canadian Communications Office, the Requirement/HR Department, and the Fundraising Department – all cornerstone print collaterals were redesigned and a yearly communications calendar created to make sure that all department initiatives complemented each other’s content and mailing schedule. The goal being to maximize impact and to make sure MSF stayed top-of-mind with all stakeholders throughout the year. The result is a more cohesive communications package that was on brand and a more efficient communications strategy that produced a greater awareness and increased donations.

CORNERSTONE COMMUNICATIONS

COMMUNICATIONS CASCADE

UNIVERSITY OF GUELPH | EY CANADA | THE COMMONWELL MUTUAL INSURANCE GROUP | WÜFERS | LIBRO CREDIT UNION | SYLVANIA LED | SYLVANIA SILVERSTAR