AWARENESS CAMPAIGN

EY Canada – Private Client Services

The objective was to generate awareness of EY’s PCS practice and their understanding of the service needs of privately-owned, mid-sized Canadian companies. The campaign showcased this understanding by going across Canada and putting EY in the shoes of private business owners to find out what they worry about. What are their questions?… about life, business, and the world. The creative – from a new website to the online campaign – reflected the challenges that were specific to key Canadian industry sectors, while at the same time remaining regionally targeted and locally-relevant to the private mid-market audience. The results? 70% increase in sales pursuits, 147% increase in page-views, 281% website session increase during the campaign, 3.6 million impressions with 22% lower CPM and 12% lower CPC. The video creative saw a very high 80% rate of completion which confirms the regionally targeted creative resonated with it’s audience.

TOP LEVEL CREATIVE

REGIONAL AWARENESS VIDEOS

ONLINE APPLICATIONS

UNIVERSITY OF GUELPH | THE COMMONWELL MUTUAL INSURANCE GROUP | WÜFERS | LIBRO CREDIT UNION | DOCTORS WITHOUT BORDERS (MSF CANADA) | SYLVANIA LED | SYLVANIA SILVERSTAR