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“I saw a commercial for the Snuggie the other day. I thought it was a stupid idea… but I couldn’t change the channel because I was under a blanket and I didn’t want my arms to get cold.”

  • Random insight


WHO IS JC?: JC has practiced the fine art of design for 23 years with over 20 years of brand strategy development and digital engagement. His skill set starts with Art Direction and expands into insights and creative thinking. He has produced award-winning branding and digital properties that connect customers and prospects to a brand by effectively translating design into the digital space.

BEST DAY IMAGINABLE: Sipping flights at a brewery while shopping for shoes on his phone.

BEST WORK DAY: Making clients cry… literally

BEST WORK: Digital and print design for Médecins Sans Frontières (Doctors Without Borders), University of Guelph, Ernst & Young, The Commonwell Mutual Insurance Group, OSRAM Sylvania, Russell Investments, Jaguar, Evian, Mercis, Kids Help Phone, Toronto Tourism, Railway City, Soapstones, Runnymede Healthcare Centre, Russell Investments, Meridian Credit Union

KEY ACHIVEMENTS:

  • Various Summit, MACU, IABC (Toronto and London), EDCO awards – to name a few.

  • Closely involved in the development of key concepts, insights and strategies that acquired major accounts including Doctors Without Borders, EY Canada, FP Canada, Jaguar, and Norton Rose Fulbright.

  • Spearheaded the complete refresh of established brands such as The University of Guelph, The City of St. Thomas, PS Productions, and Russell Investments Global.

  • Being a good human and a great guncle.