PRODUCT AWARENESS

Sylvania LED Lighting

When LED technology first entered the interior lighting design arena it needed a reputation overhaul. Known almost exclusively for stark white light temperature associated with its small carbon footprint, Sylvania needed to make it’s consumers aware that LED technology now rivals the beautiful light temperatures and dimmability of any incandescent bulb coupled with energy savings far beyond any CFC bulb. This awareness campaign aimed at residential and commercial design influencers educated the target audience – through a lifestyle video, various print ads, and an interactive how-to website – of these latest energy-saving innovations in LED lighting technology for every room in your home or place of business.

TOP LEVEL CREATIVE

COMMUNICATIONS COLLATERAL

UNIVERSITY OF GUELPH | EY CANADA | THE COMMONWELL MUTUAL INSURANCE GROUP | WÜFERS | LIBRO CREDIT UNION | DOCTORS WITHOUT BORDERS (MSF CANADA) | SYLVANIA SILVERSTAR